Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...

Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...

Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...

LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...

Automotive Journalism is Dead – MotorTrend helped Kill it

This article from MotorTrend exemplifies why mainstream automotive journalism is dead. The article is supposed to cover a flagship C8 Corvette Z06… but it barely even touches on that topic. Instead, MotorTrend lectures us on climate change. Claims are vague &...

What happened to Junkyards?

There was a time when snagging used parts from the junkyard was a good & viable solution. When a little legwork yielded substantial savings over new parts prices. But now it seems like the sun is setting on that option. And it's not just with my aging BMW either...
Don’t let ’em forget

Don’t let ’em forget

If you're a car enthusiast, odds are you've felt betrayed by your favorite car companies over the last few years. ...

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SRT-4 – Low, Chrome… and Pink?

SRT-4 – Low, Chrome… and Pink?

Low, Chrome... and Pink? When you hear those 3 words describe a car, you’re probably expecting to see an old hot rod. Or more specifically, an OG lowrider. You know what I’m talkin' about. Chrome hundred spokes with knock-off’s & white walls. Hand engraved shiny...

Adventuruss – LT swapped Jeep JK

Adventuruss – LT swapped Jeep JK

If you go over the river & deep through the woods, you just might run into a guy in a silver Jeep named Russ Watkins, aka Adventuruss. But it wasn't always that way. Russ used to hail from... Orlando. And he would drive all the way from Orlando just to wheel with...

B16 comeback – the golden era

B16 comeback – the golden era

The B16 is a divine engine. Why? Because it's arguably the opening ceremony to Honda’s golden era. In fact, you know what? It was so good, that it caught the attention of God himself. Yep - he heard the angelic sounds of vtec… and it pleased Him. God then laid His...

SEMA Show 2023 – S3Magazine Coverage

SEMA Show 2023 – S3Magazine Coverage

Where the automotive aftermarket goes wild. What is the SEMA show? It's the biggest automotive aftermarket show of its kind. 2.5 million square feet of vendor space. Approximately 2,000 companies represented. And as it looked, just as many unique builds. Only the best...

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