Best Ad Award for Issue 25 has got to go to Frank @ Downstar Inc. This ad is the truth!! lol. So glad he chose to put it in S3. Check out his Integra in the new issue… Frank’s a great guy, and he’s truly dedicated to the culture… and I try to explain that in the article the best I can. Support Downstar! This is the real scene, not suits.
Starting with our latest issue (Issue 24), we have decided to hold a little informal contest that is open to anyone that advertises with us: The S3 Ad of the Month contest. This contest is pretty much just our pick for the funniest, most creative ad that was sent to us by an advertiser, and for Issue 24 we have selected Skunk2. The guys at Skunk2 always keep us entertained with their funny artwork and this month was no exception.
If you are interested in advertising in S3 and getting shot to be our next Ad of the Month, contact our director of advertising, Mike Sanders, today!
It’s a never-ending debate these days in the import scene. And the reason WHY it’s a never-ending debate… is because there is some validity to both sides of the argument, at certain points. And we’re not trying to solve anything here… nor are we trying to pick a side, and outcast the other side. We are just trying to shed a little more wisdom into the aftermarket industry… so you, as an enthusiast, have a solid foundation on which you can then make your own conclusions and decisions. That’s it. So what we did was interview a couple knowledgeable people who work in the aftermarket/performance wheel industry.
Here’s what they had to say:
We’re all guilty of it: whether it be on an online forum , a local meet, or a photo blog, we have seen a unique—and often times ‘functionless’— piece of flair or style that makes its way into our daily automobile musings. It shows up in the fictional scenarios in our mind: of victory laps out of work, 4-lane highway rolling shots, and our ideal perceived image. We think about how cool, or essential the addition will be to our ride, and then either by sheer overexposure or bad rap… it fizzles out… and the next trend or fad comes right along and the process repeats itself…
The hobby of modifying cars is a quick and sure way to make sure that you can live your life one paycheck at a time, as well as having no free time away from your garage, and no girlfriend. Now, if we take it one step further and talk about auto racing at a competitive level, you can go ahead and triple that amount of money and kiss your normal life goodbye because you will not have time for it anymore. Why would anyone want to invest so much time and money into a sport that has such a low payout of money (or in some cases none)?
When I look at the newer KDM scene. I can’t help but be reminded of the early days of the Honda scene. Everything was new, unchartered territory. In the mid 90’s, if you had a 2-inch drop and a set of 17s, spark plug wires, an intake, and some NOPI rainbow bulbs, you were turnin’ heads. If you had that + a grocery cart wing, and fresh custom paint, and
Modern Image graphics – you were King Dingaling. Some of these trends seem ridiculous in hindsight. But you have to understand, hindsight is 20/20. When you’re in the moment, it’s a whole different mindset, and a whole different reality. These things were cool/tough, and there was no other way. In 1996, if you rolled up to the spot in a Civic hatch with amber corner lenses, bronze 15s, and no interior – birds would’ve lined up to shit on you…