Once upon a time at a car show… Alan Newsome (of BridgeMoto) and I got into a philosophical conversation about how the modern car scene has lost tangibility. Admittedly, ‘tangibility’ is an odd word to use, but we were trying to define an overall observation that people are living-out car culture on their phones these days. And that all the tech is diluting feelings of substance & realness across the board. Take magazines for example: Magazines are/were a physical real thing. And they have a way of blocking-out the world & all its opinions, while simultaneously lighting a flame inside you. They’re more ‘intimate’ than ‘viral’ in all honesty. Therefore, mags have gone extinct in the era where big-tech algorithms control your exposure & lead your thoughts.

Likewise, the modern era has slaughtered brick & mortar…

Speed shops unfortunately represent a page of automotive past more than present. Today’s car culture is dominated by e-commerce, instagram pages, & 30-second vids. And that isn’t always a bad thing. But on its own, it can’t replicate the deeper substance & authenticity of a real ecosystem… a real experience. There’s no inspiration like breathing-in realness. Like a real hub or hotspot with real energy. Pulling up to real people, real cars, real conversations, real sounds, and real flow. It’s the real deal. Hell, it’s the driving force behind car culture… the ‘why’.

Welcome to BridgeMoto Café…

The concept behind the new BridgeMoto Café… is to restore that experience. That sense of camaraderie. As you might already know, BridgeMoto makes racing seats & racing/riding safety gear. But fashion & lifestyle has been a focal point of the brand since the beginning. And in that vein, BridgeMoto Café came into existence. BridgeMoto Café is located at 3971 Wolf Pen Gap Rd, in the mountains of Northern Georgia (Suches, GA).

 

These are premier driving roads… often with no real destination. 

And the plan is for BridgeMoto Cafe to become ‘that destination’ for car culture. A hub or pitstop where you can pull in, grab a coffee, talk cars, and disconnect swaybars & air up-down tires (for the off-roaders). There’s a couple acres out back overlooking the scenery – that are ideal for relaxing hang-outs, cornhole, live music, etc. For now, BridgeMoto Café will be open on Thursdays through the weekend. Schedules may be loose or ‘subject to change’ depending on regional race events, so stay in the loop by following/friending Bridgemoto or Alan Newsome on Facebook or IG.

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