Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...

Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...

LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...

Automotive Journalism is Dead – MotorTrend helped Kill it

This article from MotorTrend exemplifies why mainstream automotive journalism is dead. The article is supposed to cover a flagship C8 Corvette Z06… but it barely even touches on that topic. Instead, MotorTrend lectures us on climate change. Claims are vague &...

What happened to Junkyards?

There was a time when snagging used parts from the junkyard was a good & viable solution. When a little legwork yielded substantial savings over new parts prices. But now it seems like the sun is setting on that option. And it's not just with my aging BMW either...

Audi R8 – with an R8ed message

David Chicarelli is a hotshot lawyer with an obnoxious Audi R8. He carries the energy of Suits, but with a heavy R rating. High voltage, confident… and unapologetic. And I tell you that to tell you this: The following are his words, not mine. But they might surprise...
Let cars be more than cars

Let cars be more than cars

So I found myself listening to S3 Podcasts of years past and… I want in… again. I say "again" because, I’ve been a ...

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Skank-Build 101 – Honda Civic EK Hatch (from 2011)

Skank-Build 101 – Honda Civic EK Hatch (from 2011)

Joe Schneider's Yellow Honda Civic EK hatch is one of the dopest features we’ve ever done. This is what S3’s all about. And for anyone confused, this is the type of shit we’re looking for in the world. It’s what we try to represent. We/S3 went out to The Eibach Meet...

Mazda MX-5 Miata RF Review

Mazda MX-5 Miata RF Review

Yes - the Mazda MX-5 Miata RF really is 'that good'. In many ways, it’s perfection. But it’s hard to define perfection these days. Or more accurately, it's hard not to be over-shouted when you try to define it. See - we have the (often) misfortune of living in a...

MAZDA CX-50 2.5 TURBO PREMIUM PLUS review

MAZDA CX-50 2.5 TURBO PREMIUM PLUS review

Mazda quietly knocked it out of the park with the CX-50 2.5 Turbo. It might sound harsh, but I just didn't expect much. I mean - how much can you expect from another white crossover? And when I first drove the CX-50 2.5 Turbo, initially I didn’t feel anything...

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