Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...
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Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
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Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...
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LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...
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Automotive Journalism is Dead – MotorTrend helped Kill it

This article from MotorTrend exemplifies why mainstream automotive journalism is dead. The article is supposed to cover a flagship C8 Corvette Z06… but it barely even touches on that topic. Instead, MotorTrend lectures us on climate change. Claims are vague &...
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What happened to Junkyards?

There was a time when snagging used parts from the junkyard was a good & viable solution. When a little legwork yielded substantial savings over new parts prices. But now it seems like the sun is setting on that option. And it's not just with my aging BMW either...
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Audi R8 – with an R8ed message

David Chicarelli is a hotshot lawyer with an obnoxious Audi R8. He carries the energy of Suits, but with a heavy R rating. High voltage, confident… and unapologetic. And I tell you that to tell you this: The following are his words, not mine. But they might surprise...
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Honda & Nissan partner on EVs

Honda & Nissan are partnering to play catch-up on EVs. This is after Honda was recently partnered with GM... and look at how well that went. The Chevy Blazer EV was essentially the worst-reviewed car to launch this century. And - it was put on a nearly immediate...
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Issue 18 Teasers

By s3mag | June 2, 2010
Just wanted to post up a few quick shots of some of the cars that will be featured in Issue 18. This issue will ...

Formula D Atlanta

By s3mag | May 11, 2010
Formula D Round 2 rolled through Atlanta this past weekend and we were very glad to be in a part of the action ...

Barbecue and Burnouts

By s3mag | April 27, 2010
James Evins made this quick video of Ameen from 786 Motoring in Texas doing a nice burnout in front of their shop. ...

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MORE FEATURES

Nissan & Mitsubishi Meet

by | Oct 12, 2010 |

Our friends at NissanParts.cc and MitsubishiParts.net threw a huge meet a little while back and we wanted to post up a few pics as there were some pretty sweet cars. Read on to see a few samples, or click here to go directly to the full gallery. Be sure to hit up...

Fast & Furious 5

by | Aug 25, 2010 |

Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the next few days, and somehow we got lucky and talked people into using our cars. Don't know if they'll ever make the movie, but just being around that...

Fast & Furious 5

by | Aug 25, 2010 |

Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the next few days, and somehow we got lucky and talked people into using our cars. Don't know if they'll ever make the movie, but just being around that...

Rowdy Alliance

by | Jul 27, 2010 | ,

Our friend/assistant designer, Alex Grant, put together this funny video from his trip to Import Alliance. Lots of random stuff thrown in but a decent bit of footage from the show as well.

Import Alliance 2010

by | Jul 24, 2010 |

IA coverage coming in the next issue.  We're working on the article for it now, and if any of you have anything to want to share about the event, anything that stuck out in your mind as epic/important/significant/fun/memorable... send it to my email and I'll try to...

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