Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...
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Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
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Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...
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LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...
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Automotive Journalism is Dead – MotorTrend helped Kill it

This article from MotorTrend exemplifies why mainstream automotive journalism is dead. The article is supposed to cover a flagship C8 Corvette Z06… but it barely even touches on that topic. Instead, MotorTrend lectures us on climate change. Claims are vague &...
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What happened to Junkyards?

There was a time when snagging used parts from the junkyard was a good & viable solution. When a little legwork yielded substantial savings over new parts prices. But now it seems like the sun is setting on that option. And it's not just with my aging BMW either...
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Audi R8 – with an R8ed message

David Chicarelli is a hotshot lawyer with an obnoxious Audi R8. He carries the energy of Suits, but with a heavy R rating. High voltage, confident… and unapologetic. And I tell you that to tell you this: The following are his words, not mine. But they might surprise...
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Honda & Nissan partner on EVs

Honda & Nissan are partnering to play catch-up on EVs. This is after Honda was recently partnered with GM... and look at how well that went. The Chevy Blazer EV was essentially the worst-reviewed car to launch this century. And - it was put on a nearly immediate...
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Import Alliance car show

Ken Block’s New Ride

By s3mag | January 26, 2010
Looks like a few images of Ken Block's new Ford Fiesta rally car got leaked (photos courtesy of Jalopnik). Read on ...

Ken Block's New Ride

By s3mag | January 26, 2010
Looks like a few images of Ken Block's new Ford Fiesta rally car got leaked (photos courtesy of Jalopnik). Read on ...

Poll: Shoes?

By s3mag | January 25, 2010
What kind of shoes do you wear on a day-to-day basis? What's your favorite brand?

Poll: daily driver

By s3mag | January 20, 2010
If you had to get a daily driver right now . . . and your budget was 10 grand . . . what would it be? "Daily" ...

Need 2 cents

By s3mag | December 30, 2009
What do you guys think of a one-off wing like this on the gsx? Yeah it's still real rough and jagged... but do you ...

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SoWo – Helen, GA 5/15-17

by | May 16, 2009 |

Here's a few sample pics from Southern Worthersee. Had an awesome time last night just hanging out . . . boozin' it up with good people in the Helendorf parking lot. I'd have brought my camera . . . but the camera bag seemed to be doing better as a cooler. =)

Import Alliance: Atlanta Meet

by | May 4, 2009 |

...just a couple of quick pics to show you the IA vibe.  Click 'em if you want to enlarge 'em.  Coverage & a bunch more pics will be in the next issue.

Color Choices

by | Jan 5, 2009 |

If you're looking for some inspiration on what color to paint your car - check out these VeeDubs.  So slick!  These were painted by VW... but it's not a standard color that you can call a dealership and get a paintcode for - these are custom shades.  There are two...

PRI Show in Orlando

by | Dec 15, 2008 |

Well, last Wednesday, Jonathan and I decided that it would be a great idea to make a quick day trip down to Orlando for the PRI show in Orlando. Boy were we wrong. Haha, I kid I kid. We are up in Atlanta, so the 7 hour drive really wasn't that bad....until Wooley made...

Headed to Nashville

Headed to Nashville

by | Sep 9, 2008 |

This pic was on the way to Import Alliance back in July. It was an awesome weekend... but I had to stare at those balls for miles.

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