Trump kills EV Mandates

President Trump shot down a waiver that would have potentially allowed California to ban gas cars.    View this post on Instagram   A post shared by S3 Magazine (@s3magazine) WASHINGTON, D.C. (June 12, 2025) The Specialty Equipment Market Association (SEMA)...

What Happened to Automotive Journalism? – Spec Sheets & Sellouts

There was a time - perhaps not long ago - when automotive journalism was raw, gritty, and human. (And so were the cars.) It was a time when reviews didn’t read like a corporate-funded, AI-filtered spreadsheet with a steering wheel. And a time when journalists weren’t...

Automotivism

A while back, I wrote an article about Volkswagen gurus & how 'different' they are. There’s a very particular type of love veedubbers have for those little German boxes. It’s not just brand loyalty, it’s more like dedication... or obsession, devotion, &...

Sunrader Toyota Pickup Mini Truck

Sunrader, a vintage RV conversion company, built recreational vehicles using a Toyota Pickup. And that’s exactly what Tanaka wanted for his next mini truck build. It wasn’t an easy find, but living in NorCal, this kind of 80s hippie sh¡t can turn up every...

Cars of the Early 90s – and the Different Approach to Tech

Memory works in the strangest way. For example, I couldn’t tell you what shirt I wore yesterday. But I can remember a lot from 1993. The movies, the music, the malls, the MTV… I remember it with clarity. And I especially remember the long list of cool cars that...

PSA: Diversify Your Car Portfolio and Actually Drive Your Stuff

This is a public service announcement to all my car nerds out there. You need to diversify your car portfolio. I have a weird rule: A single car can’t do just one task. For example, my “race” car? It has to be able to get me to work in a pinch. It also must be able to...

Gridlife – Road Atlanta

This is what Gridlife is all about. It's not the cars, it's not the competition, and it's not the lap-times. Well, it is those things. But at the heart of it - it's the people. Gridlife is nothing without its culture. Not matter how well it's run or promoted, it's...

Formula D Round 2 – Road Atlanta 2025

Road Atlanta has been a Formula D fan favorite quite literally since Day 1. It was Road Atlanta that hosted the very first Formula DRIFT round back in 2004. And ever since, fans keep making the pilgrimage to back to Braselton, GA to see the sport of drifting continue...

Tech Bros – Y’all Gotta Chill

I just watched a video where someone genuinely asked how companies like Ford, GM, Toyota, & Dodge are going to survive in a world dominated by Tesla & Chinese automakers - because they’re “not automated enough.” Their argument? Human involvement is apparently...

The Impact of Social Media on Car Culture

At the ripe old age of 38, I’ve become somewhat of an upperclassman in the tuner car scene. And as such, I’ve witnessed it change a great deal since the early 2000s. When I got my first car, social media didn’t exist. Well I guess - we barely had Myspace, but I just...
E3 Spark Plugs

Swedish Sweetballs

Unfortunately, on some small scale… some very very small scale… I can relate to Zeke’s situation now. Or maybe ...

At Some Point…

Judging by Enjuku’s usual clientele and reputation as a 240 hub, this Genesis looks a bit out of place. One could ...

Be Your Own

I feel like this car sets some trends, and I think it’s maybe a new direction in this culture, and on its own ...

Mastered at 10k

    I've known Tommi for a long time. Almost a decade. At times, knowing him has ...

Don't be a…

Alright sloots, wake up and pay attention while I drop some knowledge on you hoes. Marley is the owner of this ...

Lic Lic Lic

Stupid Americans have stupid cars these days that are too big for them. And they come with dumb stupid trinkets… ...

Issue 22

Our latest issue is finally done printing! These should be shipping out to subscribers in a few more weeks, and ...

From the next issue…

This shoot (and plenty of other awesome stuff) coming your way in Issue 22. Should be out in November 2011, stay tuned.

Happy 4th of July

Three things you need for a good 4th of July party. Fireworks, Beer (none of that Fosters crap), and hot drunk ...

“Bro” Drifters

A few of the Atlanta guys went out and took some pictures of their 240's. Expect to see these cars at some local ...
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