GM President, Mark Reuss, recently said that GM is not giving up on the internal combustion engine?? He said this during an investor day just before Thanksgiving break. But wait… REWIND… doesn’t this feel like the TOTAL OPPOSITE of what GM has been touting publicly? You’re goshdarn right it does!
Because for the last couple years now, GM has proudly & loudly proclaimed an all-electric future.
In 2021, GM’s CEO, Marry Barra, pledged that they planned to completely phase-out ALL internal combustion vehicles by 2035. Mary said, “Climate change is real, and we want to be part of the solution by putting everyone in an electric vehicle.” Here is a little sliver of that mission statement directly from their website (in screenshot below).
It’s textbook virtue signaling.
The problem is – much of what Mary Barra says on the microphone doesn’t seem to be in great touch with the bulk of GM’s real-world customers. It honestly doesn’t even seem remotely feasible, at least without the government stacking the deck. And at some point, corporations will be forced to relearn the age-old fact that the customer is always right.
So let’s cut back to GM President Mark Reuss’s most recent statement about not abandoning internal combustion.
Because Mark Reuss just said publicly, “The ICE age is not over. … We’re not going to abandon our internal combustion engine segments.”
Ladies & gentlemen – get your tea, settle in, and start enjoying the auto-industry’s backtracking that we knew would come.
noun: virtue signalling; noun: virtue signaling
- the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.