Muteki lug nuts

I feel like the import scene was more active and enticing back in the day… because maybe there was more competition.  And by competition, I’m not just talking about street racing either. I’m talking about the desire within, to 1-up the guys around you… the classic keeping up with the Jones syndrome.  Just for example – when the white/clear taillights came out… you weren’t shit if you didn’t have ’em.  Then – the Altezza taillights came out.  And you weren’t shit if you still had the old white ones.

What happened?  Am I right?  Or do we still have it… and I’m just not seeing it as much?