A Genesis spokesperson confirmed to Car & Driver that the Genesis GV80 Coupe WILL go into production! This Magma orange CONCEPT of the GV80 Coupe really hits all the marks. And if there’s one thing we’re learning… it’s that both Hyundai & Genesis can knock a concept out of the park (think N Vision 74 and X Convertible).
Truth is – Genesis unleashed could truly rattle the entire automotive industry across all segments.
To be fair, they already have. Genesis already creates legitimately eye-opening driver-centric luxury/performance vehicles. But now – they need to really hit the afterburners & go for the kill. Because the last piece of the puzzle for Genesis, is to create their own identity… beyond any doubt. Typical buyers in the Genesis segment… they often ‘buy the badge’. Therefore Genesis needs to prove to these buyers that they’re NOT just a Korean copycat brand. But rather, the real thing. How do you do that? By making your vehicles potent, undeniable, & impossible to ignore. In other words dammit: The production version of the Genesis GV80 Coupe needs to be as close to this concept as humanly & legally possible. Rewrite the script. Make them follow.
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