In yet another (almost weekly) example of how Ford no longer understands their customers: Ford is dropping the base model Bronco from the lineup for 2024. That means the Bronco will now have a $4,000 higher entry point – now starting at well over $40,000. Ford said it’s doing this to “better align with their customers”. I think what they meant to say was… “to better line their pockets”.
So in summary, for 2024 you can no longer get the Bronco with simple 16-inch steel wheels, a smaller infotainment screen, and a non-leather-wrapped steering wheel. Which was honestly a very cool buy. When the new Bronco was revealed, Ford boasted a ~$28,000 starting price. However, here were are just 3 years later in reality, and it’s in the 40s. Market changes… or market manipulation? You decide. But when Ford intentionally swipes the no-nonsense base model off the Bronco menu to jump the price, the correct answer is staring you in the face. I guess it’s all part of Ford having to make up for all the money they’re losing on EVs.
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