Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...

k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...

Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...

Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...

Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...

LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...

Issue 20 Preview

Issue 20 is done printing! We're waiting on copies to start shipping out to newsstands and subscribers (should be ...

Donate to help Japan

artwork: jenniferchong/flickr We at  S3 really want to help the earthquake victims in Japan so we're donating 25% ...

New Enkei92 T-Shirts

Our buddies at Enkei Wheels just released these cool new Enkei92 T-shirts, pick one up here for only $20 shipped!

Shreeve Films DVD

Justin Shreeve of Motor Maven's fame has poured his heart and soul into making this compilation DVD, pick up a ...

DSM Engine Mounts

Drop Engineering Engine Mounts for the 1990-1994 Mitsubishi Eclipse are assembled from powdercoated steel and come ...

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Undoing the Wrongdoing

Cory Dahlgren is an unpredictable guy. The sort of unpredictable - where a Honda is built in the back of a Toyota dealership by a former Subaru and Volkswagen mechanic. The brand of unpredictable - that dailies a slammed-out S2000… and keeps the Civic hatch as the...

Club Dred: 1981 MK1 Volkswagen Rabbit GTI

Today’s import scene finds itself littered with cars - that are built just to snag a moment in the limelight. They get their features… whether it is on a large-scale website or in a publication. And then, just like that, they are dismantled, parted out, and forgotten...

Swedish Sweetballs

Unfortunately, on some small scale… some very very small scale… I can relate to Zeke’s situation now. Or maybe it’s better to say that I still can’t relate at all. But at least I have adequate compassion for his situation now. See – Zeke is paralyzed from the waist...

At Some Point…

Judging by Enjuku’s usual clientele and reputation as a 240 hub, this Genesis looks a bit out of place. One could chalk this build up to some KDM affirmative action plan— a car given to Enjuku as a dollar-car on pretense of whoring the Hyundai name… lugging it from...

Be Your Own

I feel like this car sets some trends, and I think it’s maybe a new direction in this culture, and on its own curve. See – for some reason, the people in the import scene are always their own worst enemy. We’re all copycats when it comes to styling… and playing out...

Mastered at 10k

    I've known Tommi for a long time. Almost a decade. At times, knowing him has been frustrating… at least when it comes to the car scene. Tommi has always been the guy with the coolest shit. No matter if it’s a big-dollar car that he's building, or a...

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