Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...

k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...

Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...

Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...

Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...

LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...
Such a Tease

Such a Tease

It's that time of year again where projects finally start coming back together. Hopefully, we'll see this one in ...
Ricky’s Fit

Ricky’s Fit

3 1/2 years ago we featured Ricky's Honda Fit in the magazine... The making of this shoot was so much fun because ...
Subscribe before 2014

Subscribe before 2014

Only 2 more days to subscribe to S3, and have your subscription payment automatically donated (in its entirety) to ...
Cars for sale

Cars for sale

Wooley here - I'm having to sell a couple cars to make room for a new project. 83 Mk1 Rabbit GTI and a 97 Mitsu ...
One Quick Bunny

One Quick Bunny

Click the green-screen icon to watch video http://www.youtube.com/watch?v=33vQwakuMEQ
DSM from a past issue

DSM from a past issue

The Busta Comeback The DSM… one of the most disrespected and unloved options in the culture these days.  Yet – ...

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Cut Corners

Cut Corners

A lot of people vibe with this magazine (or don’t) because we celebrate cars that are different, or typically unpopular. Cars that other print mags wouldn’t risk it with. The tricky thing is, as an editor… is that it can be a double-edged sword. Or more accurately, it...

Meat Therapy

Meat Therapy

  I recognize the fact that a lot of the younger-half of the import culture developed a love for this culture… and a lot of times that love was more or less built off the stance movement. Stance-related cars, shows, websites - what have you. And if that’s the...

Vintage Sketch

Vintage Sketch

Obsession. The safe-players in this world try and talk down on it. They raise an eyebrow to it with a negative connotation… as if ‘obsession’ was a checkmark of instability, or unpredictability. But nothing - could be further from reality. Obsession is a completely...

Ba Roos!

Ba Roos!

  Autrey’s story on how he came to run/own DWS Parts reminds me a lot of my own history with S3 Mag. That’s why his cherry little S2000 is in here now, and that’s why I’ll tell you the story now. Because I know a lot of you guys/girls are in that short &...

Rewind

Rewind

Whether you’re an import veteran, or whether you’re looking for your first enthusiast-inspired car… choosing a platform for a new build can be a daunting task. What do you settle on? What’s going to fit your character and your style? How is to going to define, or...

Import Alliance :: Atlanta

Import Alliance :: Atlanta

Import Alliance was a 2-days event inside Atlanta Motor Speedway. Here are some pics I snapped real quick running around. Look for print coverage in the next issue of S3.

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