Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...
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k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...
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Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...
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Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...
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Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...
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Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
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Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...
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LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...
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ACT clutch

Barbecue and Burnouts

By s3mag | April 27, 2010
James Evins made this quick video of Ameen from 786 Motoring in Texas doing a nice burnout in front of their shop. ...

Issue 17 Preview

By s3mag | March 12, 2010
Our latest issue has finally been sent to the printer! It’ll take a few weeks before it’s printed and shipped out, ...

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Import Alliance 2010

by | Jul 24, 2010 |

IA coverage coming in the next issue.  We're working on the article for it now, and if any of you have anything to want to share about the event, anything that stuck out in your mind as epic/important/significant/fun/memorable... send it to my email and I'll try to...

Formula D Atlanta

by | May 11, 2010 | ,

Formula D Round 2 rolled through Atlanta this past weekend and we were very glad to be in a part of the action this year. The driving, fans and overall fun factor was great and we'd like to thank everyone that came by our booth or helped us out over the weekend. We've...

ImportAlliance Spring Meet – Atlanta

by | Apr 11, 2010 | ,

Just got back from the ImportAlliance spring meet held here in Atlanta, had an awesome time. The meet easily doubled last year's attendance and had over 1,300 cars show up throughout the day. We'll have more on this in the next issue but check out a few pics until...

Import Reactor: Houston Texas

by | Apr 7, 2010 | ,

This event was the most fun event I've been to in a long time.  I'm working on a 'for real' article for the next issue to try and explain why... and James Evins & some of his buds are sending 'for real' pictures.  Hopefully we can do it justice in the mag, but...

Wrong Fitment Crew: East Coast Meet

by | Mar 29, 2010 |

The WFC East Meet was Saturday March 27th in Charlotte, at Eurowise (major appreciation to those guys for hosting). This pic was the Atlanta roll-out on Friday afternoon.

Tech: Alcantara Dashboard Re-Skin

by | Jan 2, 2010 | , ,

This tech article was published in last year's Issue 14, but after the recommendation of a few of our readers we've decided to start putting up a few old tech articles online. Hopefully you guys enjoy these write-up's, and feel free to leave us any feedback on what...

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