Owning an Autozam AZ-1

Jade Richardson is a software engineer from California, and I’ll tell ya why that’s relevant. It’s relevant because even HE understands (*as a software engineer from California*) that all cars don’t need to drive like damn iPhones, Teslas, or automated tech support....
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Will Lockwood’s S14.5 240SX – gaining STATURE

What are we chasing man? Let's call it out. In today’s culture, I think a lot of us are chasing attention, adoration, clout, power, followers, envy, dollars, etc. But on a deeper level, to be more specific & fair, I think what we’re really chasing is relevance....
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Genesis GV60 review – politics aside

If you don’t like electric vehicles, you should drive the Genesis GV60. Because here’s the thing: I don’t like EVs either. At least I was pretty convinced I didn’t. But the driving experience of the Genesis GV60 is good enough to make me realize, it’s actually not the...
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Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...
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k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...
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Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...
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Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...
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Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...
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advan wheels
No Diving

No Diving

By s3mag | November 5, 2013
Here's what we need to realize & remember as we work on our own stories/car/projects/journeys in life. So many ...
2 Degrees of Separation

2 Degrees of Separation

By s3mag | November 5, 2013
College universities have a way of motivating the masses of students through somewhat negative tactics - like ...
Race For Keeps

Race For Keeps

By s3mag | November 2, 2013
'Obsession' is usually a negative word. It conjures up images of preoccupation, restlessness, abandoned ...
Brand Skankin’ New

Brand Skankin’ New

By s3mag | November 1, 2013
You gotta give it to Volkwagen enthusiasts.  They will take a brand new car and cut into it like it was a can of ...
Function is the Fashion

Function is the Fashion

By s3mag | October 31, 2013
Now this is a story all about how, you like to read features just like the Fresh Prince.  Gotcha. This is a story ...
AllerG’s

AllerG’s

By s3mag | October 24, 2013
There are two factors in life that when not in equilibrium can squash our dreams and aspirations.  The classic ...
…love Fall

…love Fall

By s3mag | October 10, 2013
LOVE this capture by Quan Duong aka @evokedekove. I'm not normally a fan of Fall. Shorter days, colder nights, ...
Moose

Moose

By s3mag | October 5, 2013
As import enthusiasts, there’s a common tendency to complain about the lack of new prospect-cars on the market ...

Issue 27

By s3mag | August 14, 2013
Issue 27 is out. Please subscribe - $15 gets it to you for the rest of your life - no joke. This deal ends forever ...

Issue 26 is here!

By s3mag | March 13, 2013
Issue 26 is done printing and should be shipping to subscribers over the next week or so. If you aren’t a ...

Ad of the Month: Issue 25

By s3mag | November 14, 2012
Best Ad Award for Issue 25 has got to go to Frank @ Downstar Inc. This ad is the truth!! lol. So glad he chose ...

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No Bull S13 from past issue

No Bull S13 from past issue

by | Feb 24, 2014 | ,

  ENGINE: 05' Ls2 swap (bowtie baby!) T56 6-speed Sikky mounts and headers X pipe Sikky oil relocation MSD starter Pulstar plugs MSD wires GM wiring harness drive-by-wire SUSPENSION: ISIS rear upper control arms ISIS toe rods ISIS traction rods ISIS front tension...

Moose! …from Issue 27

Moose! …from Issue 27

by | Feb 6, 2014 | ,

As import enthusiasts, there’s a common tendency to complain about the lack of new prospect-cars on the market today. I can definitely lump myself in with this category of people. But maybe - just maybe, the problem is not with the new cars on the market today… maybe...

…from Issue 25

…from Issue 25

by | Jan 23, 2014 |

“Anyone can throw money at a car and make it ‘cool’… but it will not have the soul of a car built with endless hours of blood, sweat and tears.” -Curtis Engel, BMW 2002 driver

Ricky’s Fit

Ricky’s Fit

by | Jan 10, 2014 | ,

3 1/2 years ago we featured Ricky's Honda Fit in the magazine... The making of this shoot was so much fun because it actually took place in the middle of an Import Alliance event in Atlanta. We had to redirect cars around the setup and people were just lurkin' around...

DSM from a past issue

DSM from a past issue

by | Dec 5, 2013 | ,

The Busta Comeback The DSM… one of the most disrespected and unloved options in the culture these days.  Yet – still one of the strongest power-wise, and one of the most timeless visually… if you agree that curves represent timeless design.  So realistically, why do...

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