Intelligent Speed Assist – Yeah No

  In a world increasingly governed by beeps & intervention... a new contender has emerged that threatens the very fabric & essence of driving freedom: Intelligent Speed Assist (ISA). You may have heard of it, it's the technological equivalent of someone...
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Owning an Autozam AZ-1

Jade Richardson is a software engineer from California, and I’ll tell ya why that’s relevant. It’s relevant because even HE understands (*as a software engineer from California*) that all cars don’t need to drive like damn iPhones, Teslas, or automated tech support....
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Will Lockwood’s S14.5 240SX – gaining STATURE

What are we chasing man? Let's call it out. In today’s culture, I think a lot of us are chasing attention, adoration, clout, power, followers, envy, dollars, etc. But on a deeper level, to be more specific & fair, I think what we’re really chasing is relevance....
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Genesis GV60 review – politics aside

If you don’t like electric vehicles, you should drive the Genesis GV60. Because here’s the thing: I don’t like EVs either. At least I was pretty convinced I didn’t. But the driving experience of the Genesis GV60 is good enough to make me realize, it’s actually not the...
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Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...
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k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...
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Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...
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Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...
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Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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gram light wheels

Issue 19 Preview

By s3mag | October 25, 2010
Our latest issue is at the printer! It’ll take a few weeks before it’s printed and shipped out, but we wanted to ...

Project S13 Teaser

By s3mag | October 13, 2010
Just wanted to post up a quick teaser shot of the motor that's being prepared for our project S13 (which is ...

Nissan & Mitsubishi Meet

By s3mag | October 12, 2010
Our friends at NissanParts.cc and MitsubishiParts.net threw a huge meet a little while back and we wanted to post ...

Nissan & Mitsubishi Meet

By s3mag | October 12, 2010
Our friends at NissanParts.cc and MitsubishiParts.net threw a huge meet a little while back and we wanted to post ...

Introducing Project SC300

By s3mag | October 11, 2010
We recently came across a deal that was too good to pass up and now have a new to us 1999 Lexus SC300 in the S3 ...

Fast & Furious 5

By s3mag | August 25, 2010
Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the ...

Fast & Furious 5

By s3mag | August 25, 2010
Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the ...

Yousef.

By s3mag | August 15, 2010
Alex, one of our designers, put together a short but sweet video honoring Yousef and his MkV GTI. Note the nice KW ...

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Don't be a…

by | Mar 2, 2012 | ,

Alright sloots, wake up and pay attention while I drop some knowledge on you hoes. Marley is the owner of this S14. Yeah – he’s named after Bob, so listen to what the man has to say. I recently had the fine privilege of talking to Mr. Marley… and had the opportunity...

Lic Lic Lic

by | Mar 1, 2012 | ,

Stupid Americans have stupid cars these days that are too big for them. And they come with dumb stupid trinkets… like a backup camera for example. Your new SUV has a backup camera? That’s so cool. This Miata only comes with an owner who knows how to f*cking drive and...

Wrong FItment Crew 2011 Meet

by | Apr 13, 2011 |

The Wrong Fitment Crew recently threw a big meet at Eurowise in Charlotte, NC. We weren't able to make it ourselves this time, but our friend Ryan Norris snapped some great shots that we wanted to share with everyone. The full gallery is on our facebook profile here,...

S3’s Import Alliance Pre-Party

by | Apr 11, 2011 |

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

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