Audi is partnering with Chinese carmaker SAIC. And together, they are creating a sister-brand for the Chinese market called… AUDI. Yeah that’s right. The new brand is called AUDI (in caps lock). And it ditches the iconic Audi 4-ring emblem for a lettered A-U-D-I logo....

Nissan is cutting 9000 jobs, along with 20% of its production capacity. Additionally, Nissan CEO, Makoto Uchida, is taking a voluntary 50% pay cut. This is a severe situation for Nissan. But it’s not unique only to Nissan, as it seems nearly every week there's another...

During the era of the EA Civic hatch (aka: the mid-80s), "the future" was something we fantasized about. We were heading into the 21st century. Dreams of the future sparked elevated emotions of freedom, exhilaration, wonder, and exploration. You know... hoverboards,...

Here’s a quick breakdown of the new VW-owned Scout Motors brand. The SUV is the Traveler, and the pickup is the Terra. VW is bringing Scout back as EV-only. The new Scout has no lineage-connection to its past other than name, design, & nostalgia. But off-roaders...

Engineers and mechanics rarely see eye to eye… especially when it comes to building cars. This story goes a different way however. But it didn't start out great. Before this 392 Jeep on 44s, the story began when Steven Morris brought us his lifted Jeep JLU Diesel...

“Boomers” tend to complain about the complexity of new cars. Usually, I'd shrug and say, “Just Google it or YouTube it.” Insensitive? Maybe. But I’ve always believed that if you take the time to learn for yourself, you won't have to wait for your tech-savvy child or...

Cars are more than machines (or mobile devices) built from metal, glass, plastics, and rubber. They’re a part of our being, an extension of our personalities. Lol - cars can simultaneously bring you peace & pain. They’re not just something to get you from Point A...

Let me set the stage. It’s the early 2000’s… and I’m vacationing in Myrtle Beach with my family. Fresh off the heels of the original The Fast and the Furious movie, the 'barely high school' version of me is utterly infatuated with tuners. Thus - I’ve crammed my...

In 2021, Ford CEO Jim Farley made a bold statement along the lines of - We’re not going to make the boring cars anymore; we don’t want to make commodities. It was a declaration that signaled a major shift for the Blue Oval. Although even then, having recently killed...

Slammenuff Sevierville (formerly Gatlinburg) is one of Ben Battles' favorite events of the year. He was out there filming for his social channels... @Battles.Digital on every platform. But he also managed to grab the ol' trusty camera and knock-off some shots for S3....