How will Koji Sato lead Toyota?

Koji Sato is coming in as Toyota’s new CEO. He is coming over from president of Lexus International. And Toyota’s current beloved CEO for the last 13 years, Akio Toyoda, will be moving on as chairman. Passion-wise... it seems like Koji Sato shares a lot of...

Akio Toyoda steps down as Toyota’s CEO

On April 1st (no Fools) Akio Toyoda will step down as Toyota’s CEO. Akio will stay on as chairman, and will be replaced by President of Lexus International, Koji Sato. Koji helped lead the GR brand, and seemingly shares many of the same core philosophies when it comes...

MAZDA CX-50 2.5 TURBO PREMIUM PLUS review

Mazda quietly knocked it out of the park with the CX-50 2.5 Turbo. It might sound harsh, but I just didn't expect much. I mean - how much can you expect from another white crossover? And when I first drove the CX-50 2.5 Turbo, initially I didn’t feel anything...

The Hummer EV is a 9,000lb pile of shit

Can we officially call it? The Hummer EV is a 9,000lb pile of shit. And I don't intend on letting GM forget it either. But in fact, it’s not just GM. There have been 3 Big Three unforgivables in the past couple years. 1) Ford’s Mach E Mustang… a 4-door crossover EV...

2023 Honda Pilot TrailSport – sensibly capable

The Honda Pilot has gotten exactly what it needed… mainly to not be invisible. Honda chiseled the redesign of the 2023 Pilot, gave it some noticeable colors. AND more importantly, made a TrailSport model. The Pilot's TrailSport trim... Is honestly what’s bumped the...

Car Stereo needs a comeback

I don’t know about y’all, but I like the cars that go boom. And I've been feeling the need for a big-bad, ground-pounding stereo again. It used to be a staple of import car culture. Seems like a third of us worked at a car audio shop. Literally… it was like that. And...

Shell / Volta Theory – based off the LA streetcar Scandal

Here’s a juicy follow-up to yesterday’s news of Shell Oil’s purchase of Volta EV charging stations. Of course it’s totally gossip. But it’s a theory nonetheless, so let’s have some fun with it. Besides, a little conspiracy theory never hurt anyone these days. So here...

Shell Oil bought Volta – an EV charging company

Shell Oil bought Volta… an ‘American electric vehicle infrastructure company’... for a cool 169 million. Significance: An oil company bought a charging company. So obviously, Shell sees an EV-future on the horizon. But that doesn’t mean Shell sees ‘the writing on the...

Honeymoon destinations – in a 1970 Chevy C10

Oh great it's another cheesy love story... blah. Let me set the stage: Kelvin got his first real six-string, bought it at the five & dime. And Erica, she was just a small town girl, living in a lonely world. You get the picture right? High school sweethearts, high...

Corvette E-Ray – AWD, Hybrid, and poorly named

I was really trying to steer this article in a positive direction, but screw it, it goes where it goes. Chevrolet released details on the Corvette E-Ray. And all the automotive websites are saying the exact same things about it. You know… 'specs' & whatnot. But...
Defend Print Shirt

Defend Print Shirt

 We love what we do here at S3 magazine, otherwise why would we do it? Jon pays us in shekels. Do you know what a ...

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Don't be a…

Alright sloots, wake up and pay attention while I drop some knowledge on you hoes. Marley is the owner of this S14. Yeah – he’s named after Bob, so listen to what the man has to say. I recently had the fine privilege of talking to Mr. Marley… and had the opportunity...

Lic Lic Lic

Stupid Americans have stupid cars these days that are too big for them. And they come with dumb stupid trinkets… like a backup camera for example. Your new SUV has a backup camera? That’s so cool. This Miata only comes with an owner who knows how to f*cking drive and...

Wrong FItment Crew 2011 Meet

The Wrong Fitment Crew recently threw a big meet at Eurowise in Charlotte, NC. We weren't able to make it ourselves this time, but our friend Ryan Norris snapped some great shots that we wanted to share with everyone. The full gallery is on our facebook profile here,...

S3's Import Alliance Pre-Party

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

S3’s Import Alliance Pre-Party

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

SouthrnFresh Sundays

Last Sunday, we stopped by a fun local meet held by the SouthrnFresh group at Manhattan NY Pizza in the Atlanta area. We only snapped a few pics, but feel free to check out the gallery on our facebook page here.

SEMA 2010 Photos

Just a heads up to everyone that we're uploading daily photos from the SEMA show on our facebook page, be sure to like us and check these out if you haven't already!

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