Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...
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Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...
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Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...
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Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...
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Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...
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Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...
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Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...
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LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...
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Automotive Journalism is Dead – MotorTrend helped Kill it

This article from MotorTrend exemplifies why mainstream automotive journalism is dead. The article is supposed to cover a flagship C8 Corvette Z06… but it barely even touches on that topic. Instead, MotorTrend lectures us on climate change. Claims are vague &...
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What happened to Junkyards?

There was a time when snagging used parts from the junkyard was a good & viable solution. When a little legwork yielded substantial savings over new parts prices. But now it seems like the sun is setting on that option. And it's not just with my aging BMW either...
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euro cars

Yousef.

By s3mag | August 15, 2010
Alex, one of our designers, put together a short but sweet video honoring Yousef and his MkV GTI. Note the nice KW ...

Ad Sales….Woohoo!!!

By s3mag | August 10, 2010
Hey guys. I've been burning up the phone lines ever since the new issue came out, trying to get some new ...

Win some / Lose some

By s3mag | August 6, 2010
Win Some: We went out to do some shooting for the next issue.  Bryson from Wagenwerks ATL owns the white Jetta ...

HA HA HA Yousef

By s3mag | August 4, 2010
MuslimCultureMeetsGermanEngineering For those that dont know, we have a friend/staff member named Yousef.  As you ...

Porsche 918

By s3mag | July 28, 2010
This is the damn best looking car I've ever seen. Read the article on Autoweek here: Autoweek PS: I love any ...

Rowdy Alliance

By s3mag | July 27, 2010
Our friend/assistant designer, Alex Grant, put together this funny video from his trip to Import Alliance. Lots of ...

Import Alliance 2010

By s3mag | July 24, 2010
IA coverage coming in the next issue.  We're working on the article for it now, and if any of you have anything to ...

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Wrong FItment Crew 2011 Meet

by | Apr 13, 2011 |

The Wrong Fitment Crew recently threw a big meet at Eurowise in Charlotte, NC. We weren't able to make it ourselves this time, but our friend Ryan Norris snapped some great shots that we wanted to share with everyone. The full gallery is on our facebook profile here,...

S3’s Import Alliance Pre-Party

by | Apr 11, 2011 |

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

S3's Import Alliance Pre-Party

by | Apr 11, 2011 |

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

SouthrnFresh Sundays

by | Apr 10, 2011 |

Last Sunday, we stopped by a fun local meet held by the SouthrnFresh group at Manhattan NY Pizza in the Atlanta area. We only snapped a few pics, but feel free to check out the gallery on our facebook page here.

SEMA 2010 Photos

by | Nov 4, 2010 |

Just a heads up to everyone that we're uploading daily photos from the SEMA show on our facebook page, be sure to like us and check these out if you haven't already!

Nissan & Mitsubishi Meet

by | Oct 12, 2010 |

Our friends at NissanParts.cc and MitsubishiParts.net threw a huge meet a little while back and we wanted to post up a few pics as there were some pretty sweet cars. Read on to see a few samples, or click here to go directly to the full gallery. Be sure to hit up...

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