Toyota is earning their fanbase the old-fashion way

For a lot of us, car purchases are emotionally driven. Buying a vehicle is more than just 'buying a vehicle', it’s a show of support for the brand. Throughout my life, I've formed strong emotional connections with several brands for several different reasons. And...

k-swapped C6 Corvette

It’s weird ok. I mean who on earth sticks a Honda motor in a C6 Corvette? We get it... K-swaps are cool. VTEC is a lifestyle. But this?! This is just backwards. These dudes went from Ds to Bs lol. Here's the path that led to a k-swapped turbocharged C6 Corvette: First...

Why is the cost of car insurance rising so fast?

The cost of car insurance is rising at its fastest rate in over 47 years. In fact, from 2023 to 2024, we averaged a 20% increase in 1 year alone. So what's going on here? In short, vehicles have gotten substantially more complicated & more expensive… and that...

Italy makes Alfa Romeo change the name of the new Milano

Check this out: Alfa Romeo just launched this dinky new crossover last week. And they decided to give it the throwback/heritage nameplate Milano. But to cut production costs, this new Alfa Romeo is made in Poland, not Italy. And this is where it gets amusing… and...

Tesla laid off 10% of its workforce

On Monday April 15th, Tesla laid off 10% of its workforce. That's roughly 14,000 employees. Tesla cited the layoffs as an unfortunate necessity to prepare for the next phase of growth. Translation: Likely a slower & more strenuous stage of growth, now that…  1)...

Porsche K1 – an electric 3-row Porsche SUV

Reason 2,024 why it’s frustrating to be a car enthusiast in 2024. Volkswagen I mean Porsche is making a 3-row electric SUV, dubbed the K1 for now... and some spy shots have been released on Motortrend (see article here). Details are still relatively vague, but we can...

Trajectory of car culture

The automotive industry has seen massive disruptions in a short time. And it’s changed the fabric of car culture right before our eyes. This is by no means an all-encompassing article, but here are some things to think about: The manual transmission is on life...

Toyota releases new 2025 6th-gen 4Runner!

The new 6th generation 2025 Toyota 4Runner is here! Here are the details. There are 2 engine options. 1) The i-FORCE engine is the standard turbocharged 2.4-liter 4-cylinder. It makes 278 horsepower & 317 torque. 2) i-FORCE MAX is the hybrid powertrain. It also...

Lexus GX 550 Review – best GX yet??

Toyota & Lexus are on fire. They have serious momentum, not only in their new lineups, but also in their leadership. And it shows. Toyota & Lexus have a clear sense of identity in an automotive age where most competitors have lost theirs… along with their...

LS-swapped widebody Porsche 911 Cabriolet

We’re trained to measure the value of things with dollars... but don’t do that. Train yourself to break free from that thought-process a little bit… ESPECIALLY when it comes to passion-driven objects like this widebody Porsche 911 Cabriolet. Instead of measuring a...
AllerG’s

AllerG’s

There are two factors in life that when not in equilibrium can squash our dreams and aspirations.  The classic ...
…love Fall

…love Fall

LOVE this capture by Quan Duong aka @evokedekove. I'm not normally a fan of Fall. Shorter days, colder nights, ...
Moose

Moose

As import enthusiasts, there’s a common tendency to complain about the lack of new prospect-cars on the market ...

Issue 27

Issue 27 is out. Please subscribe - $15 gets it to you for the rest of your life - no joke. This deal ends forever ...

Issue 26 is here!

Issue 26 is done printing and should be shipping to subscribers over the next week or so. If you aren’t a ...

Ad of the Month: Issue 25

Best Ad Award for Issue 25 has got to go to Frank @ Downstar Inc. This ad is the truth!! lol. So glad he chose ...

Issue 25

Issue 25 is done printing and should be shipping to subscribers over the next week or so. If you aren’t a ...

Ad of the Month: Issue 24

Starting with our latest issue (Issue 24), we have decided to hold a little informal contest that is open to ...

Issue 24 Now Availalbe

Issue 24 is done printing and should be shipping to subscribers over the next week or so. If you aren't a ...
Unleash the Furry

Unleash the Furry

We’re all guilty of it: whether it be on an online forum , a local meet, or a photo blog, we have seen a ...
Sikky Faction

Sikky Faction

The hobby of modifying cars is a quick and sure way to make sure that you can live your life one paycheck at a ...

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…from Issue 25

…from Issue 25

“Anyone can throw money at a car and make it ‘cool’… but it will not have the soul of a car built with endless hours of blood, sweat and tears.” -Curtis Engel, BMW 2002 driver

Ricky’s Fit

Ricky’s Fit

3 1/2 years ago we featured Ricky's Honda Fit in the magazine... The making of this shoot was so much fun because it actually took place in the middle of an Import Alliance event in Atlanta. We had to redirect cars around the setup and people were just lurkin' around...

DSM from a past issue

DSM from a past issue

The Busta Comeback The DSM… one of the most disrespected and unloved options in the culture these days.  Yet – still one of the strongest power-wise, and one of the most timeless visually… if you agree that curves represent timeless design.  So realistically, why do...

sema 2013 recap

sema 2013 recap

SEMA was unbelievable again this year, just as it always is. The show is so overwhelming and awesome… that you have a hard time even coping with it mentally. It’s like you’re constantly distracted by the next cool thing or little detail that you stumble across, making...

SEMA 2013

SEMA 2013

We're at the 2013 SEMA Show in Las Vegas this week. Holler at us if you see us walking around and keep an eye on our Facebook page for coverage from the show!

Swap, Drop, & Roll

Swap, Drop, & Roll

While most of the population drive around like a bunch of automatons, not being able to identify the make of a car without seeing the badges over the tail lights... there are still guys like us, who spend our lives concocting the craziest wheel, paint, and swap...

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