Honda Ridgeline TrailSport – Darlin’ or Disgrace?

Here’s the problem with the Honda Ridgeline: It does a lot of things exceptionally well. But for some reason it does 'em all exceptionally dorky. And that in a nutshell is why so many people can’t take the Honda Ridgeline seriously... but maybe they should. Let me...
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VB WRX – Make Your Own STI

The VB Subaru WRX offers a really strong performance value, especially today when value of any kind seems hard to find in the new car market. For instance, at 30-grand, you can get a turbocharged AWD WRX with a manual transmission… with enough room for a bike rack on...
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Bronco Sport – Is it Worthy?

Reality is - the Bronco Sport will always live in the full-size Bronco’s shadows. But let’s get that out of our heads for the moment & critique it on its own merit. Because if the Bronco Sport is nothing else, at minimum it's a departure from yet another generic...
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Mazda 3 Turbo Sedan – Who does Number 3 work for?

The Mazda 3 Sedan is a strong vehicle that seems to get overlooked. It just doesn’t fit in. Here’s what I mean: The Mazda 3 Sedan doesn’t have the perceived status of something like a 3-series BMW or Audi. But it’s not a basic/generic appliance like a Kia or Nissan...
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California Dreamin’… of the Past

There was a time when California was the ultimate playground for car enthusiasts. The canyons & picturesque coastal routes made it a haven for anyone who loved the open road. From the legendary routes along Pacific Coast Highway (PCH), to the adrenaline-pumping...
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K-Swapped RA1 Honda Odyssey – slam the minivan

This is a 1st generation RA1 Honda Odyssey - radicalized. And here’s the thing about a modified minivan like this. Beneath the sheet metal and all the oddball awesomeness - it’s a totally epic conversation starter. An 'icebreaker' anywhere it travels. See, this Honda...
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VW Rabbit Pickup – Nothing Amazing

“It’s nothing amazing, but it looks cool.” That’s how Eric Garrison describes his daily-driven 1981 VW Rabbit pickup (aka Caddy). And you know what? A lot of people don’t realize the full truth & wisdom of that statement. Because the truth is, "nothing amazing,...
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BMW 2002 – Family Ties

Old vehicles have a way of capturing moments in time & bottling-up vivid memories & nostalgia. They have a way of transcending their mechanical/utilitarian nature, and becoming sentimental family heirlooms… passed down through generations. Such is the case...
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Stand-up Jet Ski – new vs old?

I got into stand-up jet skis 3 years ago. No, I can’t do flips, I’m by no means a pro, and I’m not an OG in this world. But I’ve spent my life around visceral cars (mostly of the 80s & 90s), I’ve run an automotive magazine for 18 years, and I’m very in touch with...
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Ford Maverick – You Can be my Wingman Anytime

Ford Maverick understands its mission. The modern truck market has gone off the rails in size & in price. And the Ford Maverick returns as an economical, versatile, usable entry-point back into the truck segment. But there’s MORE to the Maverick than that. Call it...
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kyo-ei

Nissan & Mitsubishi Meet

By s3mag | October 12, 2010
Our friends at NissanParts.cc and MitsubishiParts.net threw a huge meet a little while back and we wanted to post ...

Nissan & Mitsubishi Meet

By s3mag | October 12, 2010
Our friends at NissanParts.cc and MitsubishiParts.net threw a huge meet a little while back and we wanted to post ...

Introducing Project SC300

By s3mag | October 11, 2010
We recently came across a deal that was too good to pass up and now have a new to us 1999 Lexus SC300 in the S3 ...

Fast & Furious 5

By s3mag | August 25, 2010
Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the ...

Fast & Furious 5

By s3mag | August 25, 2010
Man - we got to hang out on the set for Fast & Furious 5. They're doing some filming here in Atlanta for the ...

Yousef.

By s3mag | August 15, 2010
Alex, one of our designers, put together a short but sweet video honoring Yousef and his MkV GTI. Note the nice KW ...

Ad Sales….Woohoo!!!

By s3mag | August 10, 2010
Hey guys. I've been burning up the phone lines ever since the new issue came out, trying to get some new ...

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Don't be a…

by | Mar 2, 2012 | ,

Alright sloots, wake up and pay attention while I drop some knowledge on you hoes. Marley is the owner of this S14. Yeah – he’s named after Bob, so listen to what the man has to say. I recently had the fine privilege of talking to Mr. Marley… and had the opportunity...

Lic Lic Lic

by | Mar 1, 2012 | ,

Stupid Americans have stupid cars these days that are too big for them. And they come with dumb stupid trinkets… like a backup camera for example. Your new SUV has a backup camera? That’s so cool. This Miata only comes with an owner who knows how to f*cking drive and...

Wrong FItment Crew 2011 Meet

by | Apr 13, 2011 |

The Wrong Fitment Crew recently threw a big meet at Eurowise in Charlotte, NC. We weren't able to make it ourselves this time, but our friend Ryan Norris snapped some great shots that we wanted to share with everyone. The full gallery is on our facebook profile here,...

S3’s Import Alliance Pre-Party

by | Apr 11, 2011 |

Calling all import motor heads! The Basement in collaboration with S3 Magazine is proud to host the Import Alliance Pre-Party! The Import Alliance Atlanta Meet will be happening on April 17th 2011. This will be the third consecutive year, and it has grown...

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